Advertising and Public Relations

English training: Advertising and Public Relations

OBJECTIVES

• The  competence  to  find  relevant  and  enabling  environment  for  the practice of public relations and advertising using the different media. / Have the knowledge of current events and be able to analyse if the public is positive or negative about certain issues.  / Know the possibilities of the medium or media you are working with in order to  determine  whether  or  not  the  media  are  suitable  for  corporate information. / Know  publics  (audience)  well  and  be  able  to  determine  the  relevance, values and the cultures of the people.
• be able to analyse public opinion / The competence to organize and plan for media activities / be able to make a realistic work plan for journalists / be able to work under time pressure; / be able to work closely with company executives / be able to organize exhibitions, trade fares, etc. / The competence to understand company products
• be able to distinguish between needs and wants; / be  able  to  select  information  on  the  basis  of  correctness,,  accuracy, reliability and completeness; / be  able  to  interpret  the  selected  information  and  analyse  it  within  a relevant (historical) framework; / be able to select information in accordance with the requirements of the product and medium; / Be aware of the impact of your information on the public, your organization and others. / The competence to win the confidence of publics and acceptability.

JOB OPPORTUINITIES

• Advertising/promotions
• Corporate communication
• Events & entertainment sector
• International marketing  
• Management
• Market research and consulting
• Media planning
• Public relations
• Recruitment

ADMISSION REQUIREMENT

HND YEAR 1

• A hand written application addressed to the Director
• A complete registration form available on campus at MAETUR round-about Bonamoussadi or online www.iuget.cm;
• A copy of A/L certificate;
• A copy of the birth certificate;
• A photocopy of the national identity card;
• 04 passport size photographs;
• Registration fees: 35.000cfa at IUGET;

HND YEAR 2

All the above – mentioned requirements for year 1, plus HND year 1 transcripts.

• A teaching staff made up of renowned scholars and experienced professionals;
• Well-equipped workshops and laboratories;
• A personalized follow-up of students considered as the main focus of any training endeavor;
• Enhancement of English and Chinese as today’s world major languages
• Free access to internet;
• A physical and digital library;
• Air-conditioned classroom;
• Regular study and business trips;
• Free bus service to facilitate transportation
• A secured and easily accessible campus in either seasons.

MISSION

To locally train competitive senior workers complying with international norms and standards.

SCHOOL FEES

Download the registration form here