English training: Marketing
This is a proactive program that enables students to have a good mastery in understanding and unfolding of consumer's hidden intentions or desires in order to develop marketing strategies that can permit the enterprise to meet and go beyond costumer's satisfaction. In more precise terms it will give students the potentials to be able to open the consumers black box in order to know what the customer desires , how the consumer purchase, why he purchase, and the influences behind the purchase. Knowledge of this kind paves the way for the development of domestic and international marketing strategies that gives the organization a competitive place in the market.
Successful students at the end of this program can serve as market ng managers, purchase and suppliers managers, sales managers, and even as general managers in both lucrative and non-lucrative organizations at the local and international level. They can equally serve as sole proprietors in their own enterprises.